
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google Search First Time Here MEMBER LOGIN BECOME A MEMBER Column : Paid Search Step-by-Step Instructions For Testing Low Volume Ad Copy Feb 28, 2011 at 9:45am ET by Brad Geddes Ad copy testing is essential for anyone running a paid search account . Testing ad copy in accounts in high traffic accounts is fairly easy , as you can add new ad copies to existing ad groups , wait , and then examine the . metrics However , in low volume accounts , testing is not nearly as easy , as it could take years to collect enough data to make statistical significant choices . Therefore , you need to employ specific testing methodologies to understand how aspects of ad copy behave across multiple ad groups at . once In today’s column ,